Aarti Mittal is the young and talented brain behind BLOOM. With a
Bachelors degree in 'Apparel Merchandising' from Indiana University
and 'Fashion Design' from Fashion Institute of Design and
Merchandising in LA. She has worked with companies like Jones New
York, Macys.com and Li and Fung (India)
The idea of Bloom was conceptualized in August 2007 in the Garment
District of New York City. After working with Macys.com in New York,
Aarti decided to import clothes from different brands based in NY and
LA. Trendy and Fashion forward clothing is her forte while also
providing some basic essentials.
BLOOM's merchandise mix is huge, ranging from tops, dresses,
jumpsuits, sweaters, tees, pajamas, camisoles, tubes and accessories.
In the past few years BLOOM has tied up with brands from USA, UK and
China and Aarti has also started her own private label in the name of
Trend Notes and Rise n Shine.
Currently, BLOOM has a retail store at DLF Promenade (Vasant Kunj) in New Delhi